1. Tag all of your Bing destination URLs with Google Analytics tracking code to ensure data is importing properly.
2. Create a campaign that targets select managed
placements on Google’s display network based off what you know about
your target market. Create some really great banner ads using the
display ad builder.
3. If you are e-commerce, make sure you have revenue tracking set up in Google Analytics.
4. If you a service based company, integrate AdWords with your CRM to better understand the value of each click.
5. Duplicate campaigns based off customer-value
from specific geographic regions. Spend more money where the average
customer is worth more.
6. If you don’t know, spend some time this year
understanding what the lifetime value of a new acquisition is. Always
look at click price with this in mind.
7. Set up remarketing through Google Analytics. Create separate ad groups to target different people.
8. Avoid searching for your own ad online. It is
not a clear indication of performance and can easily distract you. Look
at the data within AdWords, Analytics and other tools to make decisions.
9. Utilize Google Places and +1. Make sure you have linked AdWords with Places if you rely on local business.
10. For e-commerce, enable Google Shopping by
setting up a Merchant Center account. Also check out Bing Shopping, as
they are making regular improvements to it.
11. Read the Google Analytics Blog every day.
12. Always keep your Google Analytics Tab and your
AdWords/WordStream tab open at the same time to make better bidding
decisions.
